This post originally appeared on Volunteermatch.org.
Similar to the way your customer experience is shaped by the interactions a customer has with your company, an employee experience is the journey an employee takes throughout their time with your company. Employee experience is shaped by every single interaction that occurs between the employee and the company — from recruiting to onboarding, training, growth, rewards, and exiting. Just like we design a customer experience, companies need to be intentional about how they design employee experience along the employee lifecycle.
Everybody sets goals, thats the easy part. The hard part is putting in the work to achieve those goals (Think new years resolutions). Other things take priority, we procrastinate, and sometimes, we just give up because of the amount of work involved in achieving the goal.
This is one of the most common challenges our clients face before working with us at Porpoise. HR and program managers often tell us that they aren’t seeing high enough participation rates within their volunteer initiatives. We have a few reasons why their programs might not be working, and we even have a solution!
People love a good story. Although facts and figures are essential components of reporting in business, they fall short when it comes time to sharing impact and results with internal and external stakeholders. The best way to share information is through storytelling. Stories are better than data on its own because they invoke an emotional response. Sometimes stories can be powerful enough to spur people to take action, causing people to devote their time and even entire lives to create change or impact in some area. Stories have so much more substance than a set of facts or a spreadsheet of data.
About The Goals
The Sustainable Development Goals were developed by the UN as the first set of goals to completely transform civilization as we know it for the better. These goals represent 17 areas with a target to achieve them by 2030. This is no small task, but it can be done if millions of people and organizations band together to participate and engage in activities that work toward one or a set of the goals.
Having a volunteer program is an investment, and it comes with an array of benefits. In many cases, volunteering and community investment programs are employee generated initiatives that grow organically. For these programs to have the impact that they are capable of generating, they need to be managed properly. There are a handful of challenges associated with managing volunteer programs, but they can be overcome through a combination of technology and strategy.
1. Start With a Purpose
I’ve been following Salesforce CEO Marc Benioff for quite some time. I’ve always been fascinated by his level of foresight and leadership. Benioff is an innovator in every sense of the word. When he founded Salesforce, selling software online was unheard of, as was selling software on a subscription basis. In other words, he completely disrupted the traditional software industry.