Happy National Volunteer Week!
Before working at Porpoise, I had no idea what a credit union was. I knew they were some sort of financial institution, but I didn’t realize what made them different from a traditional bank. It turns out the credit union model is all about people helping people. Credit unions are member-owned, with their members are also being members of the community. Therefore, credit unions put their members, and their community first.
To say they do a lot for the community would be an understatement. When we started working with our first credit union, I was surprised to see that their employee engagement, community involvement, and community investment programs rivalled the ones that are in place at some of the most forward thinking companies in the world.
For many people, when they think about Corporate Social Responsibility, they imagine cutting cheques to charities and volunteering time for various causes in the community. These are certainly two important and impactful aspects of CSR, but for many companies their Corporate Social Responsibility programs take on a much broader scope.
At Porpoise we think of CSR as a company’s responsibility not only to communities and the environment, but to their employees as well. Companies have a responsibility to put policies and processes in place that put purpose into action, and foster environments that are conducive to positive change.
For International Volunteer Day we wanted to highlight a Porpoise client that has been going above and beyond in their community. When we met with Leading Edge Credit Union for the first time, one thing struck us immediately-as an organization they were investing a ton of their time (both personal and company time), and other resources back into the community.
After the Black Friday and Cyber Monday sales are over, there is a relatively new day that is become increasingly well known and supported: GivingTuesday. Just as the name states, it’s a day dedicated to giving. Around the world, GivingTuesday brings together non-profits, individuals, companies, and communities.
This is one of the most common challenges our clients face before working with us at Porpoise. HR and program managers often tell us that they aren’t seeing high enough participation rates within their volunteer initiatives. We have a few reasons why their programs might not be working, and we even have a solution!
About The Goals
The Sustainable Development Goals were developed by the UN as the first set of goals to completely transform civilization as we know it for the better. These goals represent 17 areas with a target to achieve them by 2030. This is no small task, but it can be done if millions of people and organizations band together to participate and engage in activities that work toward one or a set of the goals.
Having a volunteer program is an investment, and it comes with an array of benefits. In many cases, volunteering and community investment programs are employee generated initiatives that grow organically. For these programs to have the impact that they are capable of generating, they need to be managed properly. There are a handful of challenges associated with managing volunteer programs, but they can be overcome through a combination of technology and strategy.
I’ve been following Salesforce CEO Marc Benioff for quite some time. I’ve always been fascinated by his level of foresight and leadership. Benioff is an innovator in every sense of the word. When he founded Salesforce, selling software online was unheard of, as was selling software on a subscription basis. In other words, he completely disrupted the traditional software industry.
Consumer trust is lower than ever, and their expectations have never been higher. With no shortage of inauthentic cause marketing campaigns in circulation it can be difficult to cut through the noise. One of the best ways to gain consumer trust and loyalty is by sharing employee generated Corporate Responsibility content. Put it this way: it’s okay to brag about the great things your employees are doing in the community on behalf of your organization. Here’s why: