Porpoise Blog

Capturing The Credit Union Difference

29-Jan-2019 9:45:38 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility, Employee Engagement

0 Comments

Before working at Porpoise, I had no idea what a credit union was. I knew they were some sort of financial institution, but I didn’t realize what made them different from a traditional bank. It turns out the credit union model is all about people helping people. Credit unions are member-owned, with their members are also being members of the community. Therefore, credit unions put their members, and their community first. 

To say they do a lot for the community would be an understatement. When we started working with our first credit union, I was surprised to see that their employee engagement, community involvement, and community investment programs rivalled the ones that are in place at some of the most forward thinking companies in the world. 

Read More

CSR Is More Than Philanthropy

3-Jan-2019 8:30:00 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility

1 Comment

For many people, when they think about Corporate Social Responsibility, they imagine cutting cheques to charities and volunteering time for various causes in the community. These are certainly two important and impactful aspects of CSR, but for many companies their Corporate Social Responsibility programs take on a much broader scope. 

At Porpoise we think of CSR as a company’s responsibility not only to communities and the environment, but to their employees as well. Companies have a responsibility to put policies and processes in place that put purpose into action, and foster environments that are conducive to positive change. 

Read More

Community Spotlight: Leading Edge Credit Union

5-Dec-2018 9:30:00 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility

0 Comments

For International Volunteer Day we wanted to highlight a Porpoise client that has been going above and beyond in their community. When we met with Leading Edge Credit Union for the first time, one thing struck us immediately-as an organization they were investing a ton of their time (both personal and company time), and other resources back into the community. 

Read More

Giving Tuesday

27-Nov-2018 9:15:00 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility

0 Comments

After the Black Friday and Cyber Monday sales are over, there is a relatively new day that is become increasingly well known and supported: GivingTuesday. Just as the name states, it’s a day dedicated to giving. Around the world, GivingTuesday brings together non-profits, individuals, companies, and communities. 

Read More

Why Your Employees Aren’t Using Their Allotted Volunteer Hours

20-Aug-2018 10:43:00 AM / by Caleb Dow posted in Volunteering, Employee Engagement

0 Comments

This is one of the most common challenges our clients face before working with us at Porpoise. HR and program managers often tell us that they aren’t seeing high enough participation rates within their volunteer initiatives. We have a few reasons why their programs might not be working, and we even have a solution!

Read More

The Role Businesses Play in Tackling The SDG's

7-Aug-2018 10:17:00 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility

0 Comments

About The Goals

The Sustainable Development Goals were developed by the UN as the first set of goals to completely transform civilization as we know it for the better. These goals represent 17 areas with a target to achieve them by 2030. This is no small task, but it can be done if millions of people and organizations band together to participate and engage in activities that work toward one or a set of the goals.

Read More

How You Can Take Your Volunteer Program To The Next Level

2-Aug-2018 10:11:00 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility

0 Comments

Having a volunteer program is an investment, and it comes with an array of benefits. In many cases, volunteering and community investment programs are employee generated initiatives that grow organically. For these programs to have the impact that they are capable of generating, they need to be managed properly. There are a handful of challenges associated with managing volunteer programs, but they can be overcome through a combination of technology and strategy.

Read More

Doing Business & Doing Good

27-Jul-2018 9:51:06 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility, Employee Engagement

0 Comments

I’ve been following Salesforce CEO Marc Benioff for quite some time. I’ve always been fascinated by his level of foresight and leadership. Benioff is an innovator in every sense of the word. When he founded Salesforce, selling software online was unheard of, as was selling software on a subscription basis. In other words, he completely disrupted the traditional software industry.

Read More

Why Every Company Should Share Their CSR Stories on Social Media

26-Jul-2018 9:23:59 AM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility, Employee Engagement

0 Comments

Consumer trust is lower than ever, and their expectations have never been higher. With no shortage of inauthentic cause marketing campaigns in circulation it can be difficult to cut through the noise. One of the best ways to gain consumer trust and loyalty is by sharing employee generated Corporate Responsibility content. Put it this way: it’s okay to brag about the great things your employees are doing in the community on behalf of your organization. Here’s why:

Read More

Measuring Social Impact

23-Jul-2018 3:04:05 PM / by Caleb Dow posted in Volunteering, Corporate Social Responsibility, Employee Engagement

0 Comments

Companies measure just about everything. We use financial statements to measure financial performance, we measure turnover, we measure social media impressions, click through rates, attendance rates, customer retention and the list goes on. Why do we measure things? Usually we have a goal that we’ve set, and then measure actual performance against this goal. 

We only set goals for things we care about, and therefore only measure what’s important to us.

So why don’t organizations measure their giving and other metrics associated with Corporate Social Responsibility? When you compare your giving metrics to your financial performance metrics it can yield some fantastic results. For instance, Unilever has discovered that their purpose oriented brands are growing 30% faster than their other brands. 

Its been proven that the highest performing companies measure something beyond financial performance. Grant Thornton found that 70.5% of high growth companies have a clearly defined non-financial purpose.

So where do you start?

Start by discovering what your people care about. What are the shared values within your organization? What are the causes that the people within your organization want to support? Ideally you will take this information and develop a program that is flexible enough to support the causes your employees are already supporting in the community.

Next, set a goal. You can use the first year of measurement to determine a benchmark metric of what your organization is currently achieving. Then in year two and beyond, create goals that push these metrics to new heights. For example, in 2015 Clif Bar volunteered over 10,000 hours as a company, so in 2016, they created a company wide goal of 11,440. In 2014, Groupon set a goal of 10,000 hours, which they surpassed easily, volunteering a total of 14,335 hours!

Finally, measure performance. How many products or services have you donated? How many hours of your people’s time has been contributed? How many organizations have you supported? How many people were involved in the programs. Its really motivating, impressive, and inspiring to see the impact created by several small actions created by an organizations people. For example, in 2015, Salesforce achieved the milestone of 1 million volunteer hours. That’s the equivalent of volunteering 365 days per year, 24/7 for 114 years nonstop.

You may choose to offer incentives for employees who participate in these programs, or just allow the sense of purpose and act of giving to work its magic. Either way, if you care about the sustainability of your organization, and the impact you’re generating, it’s time to start measuring. Remember, a sense of purpose drives the people that drive your profits. With Porpoise, you can spend less time managing engagement and community programs, and more time accelerating and amplifying their impact. We’re on a journey to solve the world’s greatest challenges with our clients. Want to join us? Let’s chat.

 
Read More